Where sport and health are the platform, your worlds are the specialty instruments — golf to the flight deck — unlocked once, yours for the life of the watch.
An activation is a single unlock that ties to the watch for life — sell us nothing twice. Ladders are pay‑for‑the‑level, not the sum.
The app is the working instrument; the face that comes along is for every day — and on Elite, it arrives in a bespoke, more elegant execution.
Take up golf at 40, diving at 50 — the watch you already own simply learns your next life. Your kit below keeps score of what fits.